EI Towers at ComoLake2024 – The Great Challenge
From October 15 to 18, 2024, the International Exhibition and Congress Center of Villa Erba in Cernobbio (Como) will host the second edition of ComoLake2024, an internationally noteworthy event focused on digital policies and new paradigms for economic growth.
The program
This Expo-Congress serves as a meeting point for institutions, businesses, and universities, focusing on the challenges and opportunities of digital transformation in Italy and the Euro-Mediterranean area. In an increasingly multipolar global context, ComoLake2024 offers a unique platform for discussion and exchange of ideas.
The program, organized into seven thematic areas — Networks & Infrastructure, Artificial Intelligence, Digital Healthcare, Energy & Sustainability, Mobility and Transport, Banking & Fintech, and Public Administrations — features over 160 internationally renowned speakers. Representatives from governments, parliaments, the European Commission, regulatory authorities, international organizations, leading companies, universities, industry experts, consumers, and media will take turns on the main stage to share their visions and strategies for the digital future.
The location: Villa Erba
ComoLake2024 is hosted at the enchanting Villa Erba: International Exhibition and Congress Center, known for its excellence and cutting-edge facilities, providing a unique environment that blends history, art, and innovation. The spectacular backdrop of Lake Como adds a touch of prestige to this high-level event.
The speech by EI Towers CEO Guido Barbieri
EI Towers participates in ComoLake as a Premium Partner, and its CEO Guido Barbieri took part in the panel “Networks between new services and digital transformation” with a speech dedicated to the application of artificial intelligence in the world of sports.
During his speech, Barbieri emphasized that, like other companies, EI Towers is also integrating artificial intelligence into its processes, addressing the related trade-offs between efficiency and energy balance, security, and the impact on the workforce. However, the company has found a family of AI applications where no trade-off is necessary.
Thanks to the partnership between EI Towers and ISG Europe (TGI Sport), virtual advertising is applied to sports event signals (virtual perimeter VLEDs, virtual center circle graphics, etc.) by using AI to predict player movements. This allows the seamless integration of virtual advertising into the background without overlapping with players on the field, synchronizing everything in real-time for the distribution of personalized signals across various global markets.
Content for sports events worldwide is managed from Lissone, and this wouldn’t be possible without EI Towers’ solid, well-designed, and redundant infrastructure, along with the expertise of its team, always ready to intervene promptly when needed.
ComoLake: the key event to talk about the digital future.
ComoLake2024 is a key event for anyone interested in the future of digital policies, offering four days of networking and in-depth discussions on the most innovative topics in the sector. The event is a catalyst for new ideas and collaborations, helping to shape the future of the digital economy in Italy and beyond.
