Paolo Ballerani – Voices from Telecommunications

In the latest episode of “Voci dalle Telecomunicazioni” (Voices from Telecommunications), we interviewed Paolo Ballerani, CEO of Persidera SpA.
Persidera is a pure-play digital terrestrial network operator that has undergone a significant strategic transformation in recent years. Evolving from an infrastructure operator into a comprehensive technology partner, the company has successfully anticipated and responded to shifts in the broadcasting market.
In this interview, Ballerani traces Persidera’s recent history—from its 2019 acquisition by the F2i fund, which drove a total focus on the customer, to the development of an increasingly broad service portfolio. This ranges from playout and media management to innovative HBB-TV solutions, which enable advanced features such as program restarting and multi-level menus for accessing on-demand content.
This evolution was essential in a landscape where new distribution platforms and players are proliferating alongside digital terrestrial television—which remains the dominant method of consumption in Italy.
It is a story of strategic vision and adaptability within a sector undergoing profound transformation.